Introduction Although there are social media platforms such as Instagram, YouTube, Facebook and even Twitter that have a significant say when it comes to marketing, brands should not forget all about SEO as it is an integral part of driving traffic your way. There are different search engines such as Yahoo, Google, and Bing that also drive traffic for brands and organizations. Therefore, it is very important to make sure that you are performing great SEO practices on all of your digital based platforms. So, what are some of the ways to make sure that you are visible? Here is how to make your target audience find you Come up with a technical plan The first important thing to do is to come up with a suitable technical SEO plan. SEO is no longer the same as it was in the past. You should not expect to just use some keywords and enjoy the organic traffic to your website. Today, SEO is more about delivering a great search experience for your customers. The most basic SEO elements that must be incorporated in every single website include meta description, page title, Alt Text image, and H1 tags. The keywords that you use should also be targeting your audience. Creating content of high content Another important step to take according to Bret Talley is creating high-quality content. You may have mastered all the SEO practices but without creating high-quality content, all your SEO efforts may just go to waste. While creating content, you should always remember that you are creating content for humans. The best content will help your website with ranking and also improve your engagement. It is the most suitable way to make sure that you are attracting more customers. Content can be in many types, articles, blogs, videos, landing pages, podcasts, and webinars.